AI applications breathe new life into event organization programs

AI application has become a trend in many industries today. The event organization industry has also quickly joined this trend and applied AI to a variety of programs.

Artificial intelligence (AI) is driving significant changes in many areas of life, including the event organization industry. Applying AI in the event organization field can help improve processes, optimize customer experience and bring breakthroughs to programs.

Widely applied AI in the world event organization industry

In recent years, international event organization programs have begun to take advantage of the power of AI to change and enhance event programs.

One of the typical event organization programs that can be mentioned is CES (Consumer Electronics Show), one of the largest and most influential technology exhibitions in the world. At the event, AI applications were specifically used to create customized experiences, recommend products based on attendees’ preferences and needs. AI also helped manage customer numbers and provide statistics to predict new technology trends.

Sports and art events also apply AI for many different purposes. For example, the Wimbledon Tennis Tournament uses AI technology to track and analyze the movements of tennis players on the court to provide statistical information and analyze the match quickly and accurately. Or the famous music festival Coachella integrates chatbots into its application to update guests on the schedule, performing artists and other sideline activities.

Events of technology companies are also places to update the latest AI applications. For example, Microsoft Ignite Conference uses AI in the chatbox system to answer questions and concerns of attendees. This method not only saves time for event organizers but also brings a convenient interactive experience to customers.

AI applications help improve the customer experience when participating in events

The application of AI can bring many breakthroughs in the event organization industry. Some of the benefits include:

AI applications help personalize customer experiences

AI applications help event organizers better understand the preferences and needs of each customer through data analysis and access behavior. This data will then be used to personalize the experience, meet individual needs, create a unique feeling and connect with attendees.

Support event management and organization

With the support of AI applications, scheduling, resource management, and work division will help the event organization process run more smoothly. AI also helps predict and analyze the number of attendees… to help forecast and better prepare for the event. This will help save time and costs, proactively control risks more effectively.

Promote events more effectively

Promotion and marketing are one of the important steps in organizing events, helping information about the event spread and reach potential areas. With the convenience of AI applications, information will be reached at the right target, optimizing promotion at a cost-effective price.

Enhance experience and interaction during the event

AI applications help increase interaction with customers before, during and after the event. Technologies such as VR (virtual reality) and AR (augmented reality) help create virtual interactive spaces, creating unforgettable impressions for attendees. In addition, event organizers can also save their human resources more appropriately.

Event analysis and evaluation

The number of customers participating, feedback, online interactions, post-event evaluations, etc. are the figures that can be drawn from AI applications. This way, event organizers will have a more general view, helping them adjust and improve their next events.

The trend of applying AI to event organization in Vietnam

Vietnam has also quickly caught up with the trend of applying AI to event organization. Some events about technology, art, etc. have also made certain progress. These include the Vietnam IT Expo technology exhibition, the Monsoon Festival music event, sound and light festivals, exhibitions, conferences, etc.

Next Level is also one of the leading event organization companies that grasps and deploys the latest AI applications when building events for partners and customers. Next Level applies modern AI, VR, AR, blockchain-based applications… from leading technology partners in Vietnam and the region. In the future, AI applications will continue to become a trend and can completely change the nature of an event. Next Level will also be in that flow and elevate each of its events to become the most memorable mark, refer here.