Summer Event Trends 2024: Discover the Highlights

Following the summer event trends of 2024 will help you innovate and make your event more impressive and memorable. Entering 2024, there are many trends that will dominate the event organization field. Let’s explore with Next Level which event organization trends are!

Sustainable events

Event organizers, customers and event participants are increasingly paying attention to the issue of carbon emissions when a program takes place. Therefore, the trend of environmental protection and carbon emission reduction also updates this trend, creating low-carbon events, green initiatives, eco-tourism, etc.

Event organizers also apply technology to the event organization stage to avoid waste such as issuing electronic tickets, using green energy, managing catering issues to avoid food waste, etc. Sometimes interactive events are not necessary and will switch to organizing online events or combining both types. When it comes to catering, event planners are also shifting towards prioritizing organic, seasonal and local foods. Encouraging guests to use public transport is also a way to reduce carbon emissions. Using environmentally friendly, recyclable decoration materials.

Event Trends 2024: Virtual Events

Virtual events are also one of the main branches of sustainable event trends. Starting to thrive since the Covid-19 pandemic, virtual events are becoming more and more diverse and rich.

With the emergence of digital platforms designed for authentic online experiences, virtual events provide a powerful platform with many advantages such as global reach, reduced costs and increased availability. The participation of many people remotely allows event organizers to leverage event technology, providing valuable information through data collection. This has changed the effectiveness of events – and made the job of event marketing easier!

Even online and in-person event attendees can benefit from encouraging them to actively participate. Attendee engagement is important, even with a hybrid event. This is one of the factors that create the trend of organizing summer events in 2024.

Health-related events

Physical and mental health issues are increasingly being cared for and invested in by many people. Therefore, businesses are also focusing more on this area. Health programs such as yoga, meditation, psychology seminars… will appear more in 2024.

With the increase in stress levels, chronic health problems and sedentary lifestyles, health-focused events such as cooking sessions, relaxation to spa treatments, health holidays, outdoor activities, running, workshops… also create more options for participants.

Event Trends: Personalizing Events

Personalizing the experience of individuals in events has been growing in recent years and will continue to grow further in 2024. Using customer data, technology tools or event management applications, event organizers will create events that make participants feel special, creating a strong emotional connection with the event and the brand. For example, Taylor Swift’s tours and other artists in recent times.

Don’t Forget to Evaluate After the Event

The above are the summer event trends of 2024 and can help you plan your event more easily. After implementing new ideas or trends into your event, it is important to conduct a post-event evaluation.

Take notes on your event goals, event details, event budget, and any other events that inspired you. Did you stick to your plan, budget, and schedule? Were there any cost savings? Did you work with the right event manager? What was the impact of the event?

Don’t forget to ask your event manager for feedback on your social media campaign, and check in with any staff, guests, and other event attendees. Make sure you get useful feedback from your various stakeholders (if applicable) as well as your customers. Your event performance will form the basis for any future projects, so your event manager should be sure to follow up on post-event activities more closely.

Alternatively, you can also work with professional event organizers. Don’t hesitate to contact Next Level for a thorough consultation for each event you desire. We understand the trends in the event industry, we know how to create an everlasting event. From large-scale events to small events, we can turn them into the most wonderful and memorable experiences.