Opening a company or store: What should you pay attention to?

Are you about to start a business by opening a new store or opening a new branch? Are you wondering where to start? To get your business off to a good start, you need to consider your grand opening event because the grand opening ceremony plays a role in creating the first impression of the business to customers. The key to a successful grand opening is within your reach through the sharing below the following article.

Set a budget for the grand opening ceremony

Budget management is necessary to balance the company’s business performance. In the case of a new business, the business will not have many sources of income, so keep the initial costs reasonable and appropriate. Some things to budget for the grand opening ceremony include:

Event decoration
Gift bags for guests
Sound costs, lion dance, ribbon cutting
Food costs
Marketing costs such as advertising, communication, printing banners, bandrolls, …

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Decide on a Grand Opening Event

Once you have developed your grand opening ideas, it is time to put them into action. The main goal of the event is to let customers know about and experience your company’s products and services. Here are some ideas that will make your grand opening event unique and different for you:

Special sales, product discounts
Visit the business’s facilities
Product demonstrations
Celebrity appearances
Product samples, special gifts for guests
Ribbon cutting
Partnering with other businesses to promote

Schedule events

What if you choose a grand opening date that coincides with a major festival? Is there a chance that fewer people will attend? Be careful when scheduling your grand opening event too close to a major holiday, sporting event, or festival. Most importantly, any event needs enough time to prepare for its activities to be as neat and thoughtful as possible. Therefore, do not rush to have the event take place as soon as possible if your business is not really ready.

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Prepare staff

Ensuring key staff on the opening day is extremely necessary, regardless of whether it is internal staff or outsourced. Staff for the opening ceremony need to be trained and have time to prepare the script, learn about the company’s products and services. To make everything go smoothly on the opening day, you should conduct a “test run” of the program at least one to two weeks in advance. That way, your staff will follow the process well and minimize problems on the day.

Arrange space and location

The space and location of the opening ceremony are important factors that determine the success of the event. Consider the aisles, how much space is needed to accommodate a large number of people at the event. In addition, you need to prepare the place to organize the exhibition and demonstration activities to ensure that guests still have enough space to walk around.

Alternatively, you can take guests on a tour of your office or store to give them a “behind-the-scenes” look at your business. If space is not an option, telling the story of your business through photos is not a bad idea. That way, guests will still get a “tour” to learn more about your company.

Prepare a contingency plan

It is normal for mistakes or unexpected situations to occur during the event. Although it is impossible to completely prevent risks, a contingency plan will certainly help you avoid some significant problems. In particular, pay attention to the weather factor if your business has an idea for outdoor activities during the grand opening. In case the number of guests explodes compared to the original plan, it is worth building a contingency plan.

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Promotion

The more people you spread the news about your grand opening, the more you will attract new customers. By combining advertising methods on different channels, you can reach a wider audience. Important details for the grand opening that need to be communicated to everyone include the date, time and location of the event. There are many promotion options that you can consider:

Paid online advertising
Flyers
Facebook posts, social media
Emails to potential customers
Ribbon cutting ceremony
Collaboration with KOLs, celebrities

Conclusion

There are many ways to mark this important day and you should choose the idea that best suits your business. A new store opening is not only an opportunity to celebrate, but it is also a marketing tactic that can create buzz and connect you with other businesses. So, come up with ideas and prepare carefully for the grand opening event!